Looks like someone has some 'splaining to do.
http://www.tomshardware.com/news/msi-gigabyte-pcie-gen3-mobo,13377.html
MSI calls out Gigabyte on its claims of having 40 PCIe Gen3 ready motherboards and wants to set the story straight.
MSI put together a presentation to detail information on what it feels is a true PCIe Gen3 motherboard. MSI is pointing out that, from its view, Gigabyte's claim on having 40 PCIe Gen3 boards isn't true.
http://www.tomshardware.com/news/msi-gigabyte-pcie-gen3-mobo,13377.html